The New Culture Jamming: How Activists Will Respond to Online Advertising

“Through the 1990s, a practice called \”culture jamming\” grew in popularity and sophistication. It aimed to disrupt consumer culture by transforming corporate advertising with subversive messages. So, as in the example above, a Coca Cola sign has been defaced to note the companys other imperative aside from love. Another canonical example was current BuzzFeed chief Jonah Perettis 2001 attempt to order a pair of Nikes through the companys website emblazoned with the word, \”sweatshop.\” Culture jammers would use the power of brands against themselves. Their most famous organ remains the magazine AdBusters, which is widely credited with helping jumpstart Occupy Wall Street last year.”

via The New Culture Jamming: How Activists Will Respond to Online Advertising – Alexis C. Madrigal – The Atlantic.

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