The Stroop Effect: Measuring Our Unconscious

“How does a scientist measure your unconscious mind?  It turns out, it can be done.  With a technique called the Implicit Association Test, psychologists can measure your unconscious beliefs about anything: whether, deep down, you associate Black men with weapons, Asians with foreigners, fat people with laziness, men with science, and more.  You can test yourself on all manner of implicit beliefs here.”

via The Stroop Effect: Measuring Our Unconscious » Sociological Images.

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