Why The Planet Doesn’t Care About Your Eco-Friendly Lifestyle

“Gernot Wagner doesn’t drive. He doesn’t eat meat either. But he’d be the first to tell you that those gestures don’t really make a difference. In his new book But Will The Planet Notice?, Wagner, a Harvard- and Stanford-trained economist at the Environmental Defense Fund, argues that to stave off catastrophic climate change, we need more than well-meaning environmentalists–we need smart economics.”

via Why The Planet Doesn’t Care About Your Eco-Friendly Lifestyle | Co.Exist: World changing ideas and innovation.

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